Social Media Strategy · Tech Brands
I build social strategies that translate complex products into marketing people actually understand.
Defining who the content is really for, what the brand should sound like, and which messages actually resonate with the right audience.
Deciding which platforms matter, how they should be used, and how social fits into your broader growth strategy.
Using creators as signal to understand what the market already consumes, and determining if and how creator-led distribution makes sense for your brand.
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I've been an internet kid my whole life. Started making YouTube videos at 10, watched social media evolve from the beginning, and never stopped paying attention to why some things take off and most things don't.
That's the view I bring to tech and AI. I've spent my entire career building social strategy, brand voice, and content systems for AI companies, and the one thing I keep seeing is the same problem: great products that the right people don't know about.
I fix that.
Adrian is communicative, aligns quickly with goals, and understands expectations. His attentiveness to real-world feedback allowed us to move and adapt at a rapid pace. Moreover, Adrian is skilled at working with data and extracting the information a team needs to make decisions.
Adrian was one of the most creative people I've met. Every time we had our growth marketing meeting, he'd have cool new ideas he wanted to try out. Not just that, he'd implement them right away, then share the learnings and what we should head to directionally as a team.
Adrian has a remarkable ability to craft and execute campaigns that resonate with the audience while effectively highlighting the value of partnerships. His strategic thinking, attention to detail, and dedication to achieving the best results were evident in every project we collaborated on.
Adrian was highly professional, responsive, and ensured that every aspect of the campaign ran smoothly. His attention to detail and creativity greatly contributed to the campaign's success.
Let's make that happen.